#taraviaje - Viaje’s Fresh Vibe
We turned 15 this year.
We started out in 2009.
Over 80,000 guests have come to our shore since.
Just saying this out loud elicits overwhelming emotions of fifteen years’ worth of memories – from first setting off to uncharted waters, to bringing the crew onboard, to braving series and all sorts of storms together, to picking up the pieces: travel bans, Typhoon Haiyan/Super Typhoon Yolanda in 2013 and many others in between; the closure of Boracay in 2018; COVID-19 Pandemic, etc.
Finding the crew that stuck together in those times made the mayhem a little lighter.
In hindsight, the weight of time seems to make all those years sentimental and also impactful, leaving an imprint and enabling us to make headway against strong currents and eventually toward shore.
FRESH VIBE HAS ARRIVED
And here we are. After years of lockdown, we’re slowly taking a step outside; waiting for the sun to burst through.
The colors are looking more vivid and the vibe feels fresh.
Once again, we’re setting sail with the name VIAJE PHILIPPINES (formerly ViajeRoyale).
Don’t worry, we’re the same old crew you’ve come to know everytime you set foot on the island; with a little sprucing up here and there.
Our new look and feel rolls out our truest value, purpose and dream. Here are three of the many good reasons that shaped and guided our brand revamp.
Best agency to best buddy
A lot of people have come to our shores for snapshots of things and spots then moving on to the next. A few though get settled longer and get a better feel of places and people, unwrapping hidden charms that are ‘off the map’ for those who are just passing through. Those few, eventually become our buddies. They’d give a call whenever they come in to land, and when they did, we’d always end up spending the summer (or even storms) that’s one for the books and well worth it. We have turned from agents to buddies with a name and a face who share the same meaningful memories of good cheer.
Bond with nature, with people, and with the Divine
We all need a getaway for a bit of sun and sand from time to time before going back to the grind. The call of the sea has become a call to get away and take a real rest – getting a sense of excitement and familiarity in sights, sounds, and vibe – the calming experience of watching every sunset, the soothing sound of waves crashing onto shore, the feel of the warm sun on the face, the promise of a beautiful sunrise every morning, the presence of life and love around and within.
The beach has been a treasure chest of memories of fun summer and family get-togethers, of childhood memories buried in the sand, of soulful chats with old buddies at the beach; of reconnecting with our spirit and stirring us out of complacency; of connecting to the Divine who seeks to keep company and show us how to live freely and lightly, and recover life. The beach has been a place of refuge; of nostalgia; of worship – something that calls for a setup of constancy and lifestyle. Coming close to nature gives off a vibe that YOU HAVE ARRIVED, hence our catchline Tara Viaje!
Bigger brand for a bigger family
As we set out onto the open, we take up a new sail to represent ourselves in new ways to the world. We represent not only our crew, but a whole bunch of other groups and communities that thrive through tourism, and global brands that connect us to the rest of the Viajeros around the world.
We’re the same old crew ready to welcome new travel buddies onboard. On to more sunrises, new adventures, and a whole lot of living life to the full!
